2026 Revenue Goals Price Chart 7.1

March 17, 2026 • 19 home matches • GE Vernova Park (15) + Furman (3) + Clemson (1)

2026 Ticket Revenue Goal

$1.28M

Data-driven target · STH pace validated against live sales

Floor $1.05M Reachable $1.11M Goal $1.28M Stretch $1.44M

Season Tickets

~1,100

$335K · 26% of rev

Group Sales

~5,400

$140K · 11% of rev

Home Matches

15 GEVP · 3 Furman · 1 Clemson

Sales Team Goal

$475K

3 reps · $158K each

What the Venue Can Generate

Two independent methods — top-down (capacity × ATP) and bottom-up (tickets by type) — both land in the same range. That's the basis for every number on this page.

Top-Down: Capacity × Price × Fill

Venue	Matches	Cap	Fill	Att	ATP	Revenue
GEVP — East (finished)	15	1,778	90%	24,003	$27	$648K
GEVP — North	15	378	85%	4,820	$22	$106K
GEVP — West (unfinished)	15	1,850	65%	18,038	$25	$451K
Furman	3	2,156	76%	4,916	$9	$37K
Clemson	1	2,156	73%	1,574	$23	$36K
Total						$1,278K

East side fills at 90% — it's the finished, premium stand. West at 65% reflects construction drag. North is small but dedicated (supporter end). Non-GEVP venues have lower pricing tiers.

Bottom-Up: Tickets by Type

Channel	Tickets	Avg Price	Revenue	% Total
Season Tickets (~1,100)	16,500	$20	$335K	26%
Group Sales (~340/match)	5,400	$26	$140K	11%
Single Game Online	28,000	$25	$700K	55%
Matchday / Walk-up	3,400	$30	$102K	8%
Total			$1,277K	100%

~1,100 STH validated against live sales pace (689 tickets sold by March 16). Per-ticket avg declines as premium inventory fills — early waves $400+, recent waves ~$306. Blended avg ~$305/ticket. Single game online still dominates — new-stadium curiosity drives 55% of revenue.

Both methods converge: ~$1.28M. Top-down gives $1.285M, bottom-up gives $1.277M. STH target updated to ~1,100 tickets at a blended ~$305 avg — validated against 689 tickets sold by March 16.

Recommended Goals

Floor

$1.05M

West side tanks, groups miss

Reachable

$1.11M

Higher comp · accounts for club workload

Goal

$1.28M

Incentive tier · where the data lands

Stretch

$1.44M

West stabilizes, 1,300+ STH

Channel	Owner	Floor	Reachable	Goal	Stretch
Season Tickets	Sales	$257K ~800 tix	$296K ~950 tix	$335K ~1,100 tix	$387K ~1,300 tix
Group Sales	Sales	$110K ~4,200 tix	$125K ~4,800 tix	$140K ~5,400 tix	$175K ~6,700 tix
Sales Team Total		$367K	$421K	$475K	$562K
Single Game Online	Marketing	$580K	$590K	$700K	$755K
Walk-up / Matchday	Game Ops	$96K	$99K	$102K	$119K
TOTAL		$1.05M	$1.11M	$1.28M	$1.44M

Why four tiers: Floor ($1.05M) is planning — what happens if things go wrong. Reachable ($1.1M) is the higher comp baseline that accounts for the increased workload beyond just selling tickets. Goal ($1.28M) is the incentive tier — where the data actually lands when both models converge. Stretch ($1.44M) is everything clicking — west side stabilizes, 1,300+ STH, Saturday sellouts. The $180K gap between Reachable and Goal is where execution and effort show up in the numbers.

Sales Team — $475K Goal (3 Reps)

Per Rep — Annual

$158K

Season + Group combined

Season per Rep

$112K

~367 tix each @ ~$305 avg

Group per Rep

$47K

~1,800 group tickets each

Monthly Phasing — How Revenue Loads Through the Season

Month	Activity Focus	Season $	Group $	Total / Rep	Cumulative
Mar–Apr	STH push (new venue hype), early group deposits	$168K	$21K	$63K	$189K
May	STH stragglers, group confirmations for June	$67K	$21K	$29K	$277K
Jun	Home opener groups, first matchday upsells	$34K	$28K	$21K	$339K
Jul	Peak summer groups, add-on season upgrades	$20K	$28K	$16K	$387K
Aug	Groups for themed nights, corporate outings	$17K	$21K	$13K	$425K
Sep–Oct	Late groups, rivalry matches, season close push	$29K	$21K	$17K	$475K
Season Total		$335K	$140K	$158K	$475K

Season tickets are front-loaded (50% by end of April). Group sales are steadier — ~$21K-$28K/month from group deposits and match-by-match sales. Reps shift from STH to groups as the season progresses.

Group Sales — Per-Match Targets

Match Type	Matches	Group Tix / Match	Group Rev / Match	Per Rep
A Premium Saturday	2	500	$15K	$5.0K
B Standard Saturday	7	350	$10K	$3.3K
C Midweek	5	200	$5K	$1.7K
C STEM Day (11 AM)	1	600	$9K	$3.0K
D Furman + Clemson	4	100	$1.5K	$0.5K
19 Matches		~5,400	$140K	$47K

STEM Day is the group sales goldmine — daytime match, school field trips, 600+ group tickets on one match. Saturdays target 400+ groups (corporate outings, youth soccer clubs, birthday parties). Midweek is harder — 200 groups is the realistic floor. North end excluded from group inventory. East side is the primary group allocation.

Season Ticket Goal — ~1,100 Tickets ($335K)

STH Distribution by Price Level

Level	Description	Per Game	Season Total	Target Tix	Revenue	% of STH Rev
P1+	Front Row	$65	$1,005	25	$25.1K	6%
P1	Center Circle	$55	$855	75	$64.1K	15%
P2+	P2 Front Row	$49	$765	35	$26.8K	6%
P2	Midfield	$39	$615	130	$80.0K	19%
P3	Sideline Preferred	$23	$375	260	$97.5K	23%
P4	Sideline	$15	$255	220	$56.1K	13%
P5	Supporter / Corner	$12	$210	355	$74.6K	18%
Total				1,100	$424.1K

Season total includes $30 flat Mauldin fee. Premium tiers (P1+–P2) are nearly sold — future growth is P3–P5. P3 becomes the revenue core at 29%. Blended avg drops to ~$305/ticket as volume shifts to lower tiers. Actual revenue will land between $335K (some seats unsold) and $424K (every seat fills). Per rep: ~367 tickets.

If a 4th Rep Is Added

3 Reps (Current)

Metric	Per Rep
Total Goal	$158K
Season Tickets	~367 tix / $112K
Group Sales	1,800 tix / $47K
Monthly Average	$26K/mo

4 Reps (+ New Grinder)

Metric	Per Rep
Total Goal	$119K
Season Tickets	~275 tix / $84K
Group Sales	1,350 tix / $35K
Monthly Average	$20K/mo

Adding a 4th rep drops per-rep burden by 25% ($158K → $119K). That's the difference between a manageable quota and a grind. If the hire is happening, factor it into goal-setting — don't set 3-rep targets and then split them 4 ways later.

What Moves the Number

Uncertainty Factors

Clemson match — 1 match, 2,156 cap. Revenue could swing $20–50K depending on matchup, day, and weather. Not yet finalized.
Bonus game — if a Cup match or additional friendly lands at GEVP, that's $30–60K unmodeled revenue.
West side construction timeline — every month of delay is ~$30K in lost fill. Finish date is the single biggest variable on this page.
Weather — 6 midweek summer matches. One rainout or heat wave week can crater walk-up and single game by $15–25K per match.

Downside Risks → Floor ($1.05M)

West side fills at 50% all season — $215K revenue gap vs. 80% fill. This alone drops $1.28M to $1.07M.

STH stalls at 800 tickets — lower-tier demand doesn't materialize, $78K gap vs. target.

Midweek matches underperform — 6 Wednesday matches at GEVP. If online demand is weak, these average $65K instead of $77K = $72K gap.

Upside Drivers → Stretch ($1.44M)

West side stabilizes mid-season — if construction finishes by July, second-half fill jumps to 80% = +$100K.

STH hits 1,300+ — mid-season add-ons and P4/P5 volume after fans experience the venue = +$52K.

ATP escalates to $29 — pricing power firms up as demand builds. Each $1 of ATP across 48K GEVP seats = +$48K.

Marketing Isn't on This Page — But It Should Be in the Room

55% of total revenue ($700K) comes through single game online. That's not the sales team — it's marketing campaigns, social, website, email, promotions. If marketing underdelivers by even 15%, that's $105K missing that no amount of group hustling can make up. The sales team goal ($475K) is realistic and achievable. But the $1.28M target requires marketing to execute. Both goals need to be set and tracked in the same meeting.

Greenville Triumph SC • 2026 Revenue Goals • Updated March 17, 2026